Enriching entrepreneur's lives by enhancing their business experience.




Professional EOS Implementer 

Joe Paulsen is an accomplished executive located in Southern Minnesota.  Joe received his undergraduate degree from Gustavus Adolphus College and his MBA degree through Minnesota State University – Mankato.  

During his 24-year business career, Joe experienced several ownership changes from a privately held family owned business to three private equity investment purchases over that time period. He performed many different roles throughout his career starting with purchasing, from there he was promoted to sales management and later to operations.  His last eight years culminated with the site General Manager position for the $40M manufacturing company.  

Joe is a self-taught lean manufacturing expert giving him a solid base to manage many different aspects of business.  Joe cites many pivotal events he experienced over his 24 years in industry, but he highlights successfully fending off a unionization attempt in 2007, securing and successfully executing a $50M military contract, and leading his team to ISO9001:2008  (and most recently 9001:2015) certification.  

Joe has first-hand knowledge of the power of the Entrepreneur Operating System (EOS) as he used it to develop his senior management team and execute the company’s strategic management plan.  This plan successfully transitioned a declining military sales segment of the business to a growing direct sales channel business which increased from $1.2M annual revenue in 2009 to $13M in 2015.  

In 2016 Joe became a Professional EOS Implementer and he is pursuing his lifelong passion of helping entrepreneurs and their leadership teams become more focused, accountable and healthy.



CPA / Cva

Rita Paulsen has been a practicing CPA since 1996 specializing in business accounting.  She previously worked for large public accounting firms before starting her own practice in 2007. Rita graduated from Minnesota State University – Mankato with a degree in Accounting and minor in Business Administration.

Rita’s business client mix ranges from start-up entrepreneurs to $25 million annual revenue corporations.  Her focus is assisting clients with all CPA services through a small business owner’s perspective.    

In addition to her CPA certification, Rita also received her CVA, Certified Valuation Analyst, certification in 2003 and assists clients with their business valuation needs to sell or transition their companies.

“Providing clients with both CPA and CVA needs allows me to offer them full service from their annual IRS filing to business valuations when the client is ready to sell his/her business.  This service gives the client peace of mind that their business is properly valued by someone intimate with the business’s finances and structure.”